The Marketing Formula is a brand new small business community, helping you create a magic mix of strategy, method and metrics, which together makes your marketing plans come true. (No wishing needed)

Who is the Marketing Formula for?

You’re a small business with a big mission, but you’re not quite sure how.

You have the dream, we have the means.

Want to be part of our pilot programme?

WHAT IS IT?

A place to learn and do all things marketing; one hub, one business community, a collective of like-minded marketing specialists within reach, whenever and wherever you need us.

The Marketing Formula
The Marketing Formula Team
The Marketing Formula clients

WHAT YOU’LL GET.

The Marketing Formula Community

All the templates and how to videos - whenever you want them. PLUS if you need more, then the Marketing Formula Member’s Club gives you:

  • Weekly check ins and 1:1 opportunities

  • Live training & masterclasses

  • Bolt ons: Ask the team sessions.

  • Done for you bolt on options

  • Quarterly strategy review

  • Monthly review templates,action plans and accountability

(your marketing dream team)

Why Join us?

We’re here to completely change the way small business owners look at marketing, so you can build solid, scalable businesses from the inside out, and grow your businesses, your way.

  • You don’t have marketing headspace.

  • You need to develop your (or your team’s) marketing skills.

  • You don’t have the budget for a whole team and agency.

  • BUT are disappointed by your marketing results.

  • AND you feel like your competitors are nailing this marketing thing.

  • AND (this is important!) you’re willing to put in the time to get it right for your business.

It’s time to shine. Let’s work this through, together.

Hi, I’m Tahlia your Marketing Manager. 
The Marketing Formula is a culmination of my twenty years’ + marketing experience, and has taken me and the team four years to perfect. You’ll be working with me, and a collective of carefully selected marketing experts I’ve curated over my career to bring your business the best marketing minds, without the agency price tag. We can’t wait to help you grow. 
Tahlia King Marketing Manager
Hi, I’m Caron your Business Strategist. 
I  work with business owners to scale and grow, and consult on business, marketing and customer strategy and implementation with over 20 years full spectrum industry experience. I am an expert in customer centric growth strategies, leveraging education and expertise and marrying online and offline scalable business models. Together we'll create growth, impact and alignment.
Caron Pollard The Marketing Formula
Hi, I’m Ellen your Marketing Manager 
A marketing all-rounder,  I've worked with small businesses for over 10 years. Shopify, Klaviyo and Google Ads are my superpowers. There's nothing I can't help you to deliver. Together, we'll tackle those pesky marketing snags and grow your business. 
Ellen King Marketing Manager

Together, we’ll grow.

Hiring a marketing agency hasn’t worked, freelancers neither, and sometimes even hiring internal staff isn't working out. 
Without the right skillset, mindset or tools to set up your marketing properly, everyone is winging it. And that won’t get (consistent) results.
Running a business means wearing all the hats, but what if you don’t have the knowledge to do that, or the budget for a marketing team? 
The Marketing Formula is here for you.  

Our promise to you is:

  • No marketing BS - just plain talking, easy to follow plans. We’ll take you through every step.
  • No false promises. No magic wands or easy hacks (sorry). Just a steady, achievable marketing plan which supports your business goals. 
  • We’re on hand to help with those niggly problems that stop you in your tracks. 
  • We’re your accountability team. Remember those courses you’ve bought and never finished? Yup - none of that here. We’re actually going to do this!
  • You have access to the content at any time. You can download it whenever you like, and every planning cycle. It’s yours. And we’re adding to it all the time. It just gets better and better! 
  • Your content to keep.
  • We’re marketing professionals who've been in marketing since 2003, we’re all chartered marketers, and we have delivered across hundreds of businesses. We’ve done it all. We won’t ever teach you things we’ve not delivered ourselves. We have buckets of real experience in businesses just like yours. 

We are your marketing team. We’ll piece things together, step by step.

The Marketing Formula Foundations

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Maybe you’re ready to scale. Maybe you’re looking to develop your marketing skills. Whatever, it all starts with strategy, a clear roadmap to success.

The Marketing Mix

Breaking down the avalanche of marketing tools and tactics to cut through all the cr*p and noise, and create a mix tailored to your business objectives. 


The Marketing Method

How you put the mix together to create and deliver meaningful and focused marketing campaigns. Simple.

The Marketing Metrics

Learn how to set and measure clear targets for success, and how to adjust when things don’t work out.